Lack of Useful Information

If your site is nothing but a duplication of your sales literature, your success may be in danger. Use the Web to educate and entertain your visitors. Keep your content fresh so that visitors will return frequently. A good way to do this is by posting your newsletter on-line. Let them know when the new issues will come out so that they will know that you really do update your site..

Remember, your Web site should be more than just a billboard advertising who, where and what you do. Entertainment and/or information are critical!

Lack of Publicity

Web site is only as good as the traffic it receives. If no one knows how to find your Web site, then it is a waste of money and time. This means putting your website address and email on everything you can think of: letterheads, billboards, faxes, business cards, etc..

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